Bristol-Myers taps FCB for $80 mil ad account

Published on .

Bristol-Myers Squibb Co. assigned approximately $80 million in European and U.S. billings to Foote, Cone & Belding. European spending is estimated at $30 million, and FCB, London and Moscow, will co-lead the account, which includes the UPSA over-the-counter drug division and several assignments for Clairol hair products. FCB, Chicago, will handle the Mead Johnson Nutritionals divisionwhile FCB's New York office will handle Clairol's Hydrience hair color. Some U.S. accounts were previously with Wells BDDP, New York.

Copyright February 1998, Crain Communications Inc.

In this article:
Most Popular