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Bristol-Paramount Web site near

Published on .

Bristol-Myers Squibb Co., New York, plans to unveil a World Wide Web site this week featuring content appealing to women. Produced by Paramount Digital Entertainment, the site will embed product information about the company's lines of healthcare, beauty and over-the-counter drugs within content areas covering beauty, health, nutrition, art and careers. It will not accept advertising from outside vendors, said Peggy Kelly, Bristol's VP-advertising services. At launch, though, it will carry information about Clairol haircare products as well as Excedrin, health drink Boost and Ban deodorant. The address is http://www.womenslink.com.

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