Brit magazine 'OK!' eyes U.S.

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Northern & Shell, London, is seeking a U.S. partner to help it bring its flagship magazine, OK!, to the U.S. It has retained AdMedia Partners, New York, to assist in the licensing deal. OK! is a weekly celebrity magazine similar to Time Inc.'s In Style. In the U.K., the newsstand-only magazine has a circulation exceeding 400,000.

Copyright October 1998, Crain Communications Inc.

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