Northern & Shell, London, is seeking a U.S. partner to help it bring its flagship magazine, OK!
, to the U.S. It has retained AdMedia Partners, New York, to assist in the licensing deal. OK!
is a weekly celebrity magazine similar to Time Inc.'s In Style
. In the U.K., the newsstand-only magazine has a circulation exceeding 400,000.
Copyright October 1998, Crain Communications Inc.