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Britannica taps Deutsch

Published on .

Encyclopaedia Britannica, Chicago, awarded Deutsch, New York, the $25 million to $35 million assignment to launch the new Britannica.com Web site. EB's new knowledge and information service is due to be up and running by yearend. It will complement Britannica Online (ww.eb.com), the encyclopedia that debuted on the Internet in 1994. Deutsch's integrated campaign will include both on- and offline advertising. The selection followed a two-month review.

Copyright June 1999, Crain Communications Inc.

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