BriteSmile names Gardner Geary

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BriteSmile, Walnut Creek, Calif., a retail chain planning as many as 1,000 locations nationwide for a new process that whitens teeth, selected Gardner, Geary, Coll & Young, San Francisco, as first agency for its estimated $8 million account. The review also included Saatchi & Saatchi, San Francisco, and Ogilvy & Mather, Los Angeles.

Copyright October 1998, Crain Communications Inc.

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