British Airways names Agency.com

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LONDON--International Internet consultancy Agency.Com, in which the Omnicom Group has a minority stake, has been named by British Airways the exclusive global interactive services partner in its new e-commerce division.

In a multi-year agreement estimated at more than $30 million, Agency.Com will work with BA to develop and implement its interactive initiatives.

Agency.Com will be dedicating strategy, marketing, creative and technology staff to the airline.

Copyright February 2000, Crain Communications Inc.

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