British Airways opens campaign

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British Airways today breaks a three-month $15 million multimedia campaign in 18 major cities from M&C Saatchi, New York, conveying the airline's international reach with images from throughout the world. Another TV spot will introduce the carrier's business-class service and the Club World seat. The airline calls the overall campaign its "single largest wave of brand advertising in the USA."

Copyright October 1997, Crain Communications Inc.

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