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British Airways to stay

Published on .

With its contract at M&C Saatchi Advertising set to expire within the month, British Airways' CEO Robert Ayling said last week no change was expected in agency representation on the airline's $90 million worldwide account. BA's current internal audit of the agency's work prompted speculation it might be considering a move. "The ads received a lot of comment, which is what advertising is supposed to do," Mr. Ayling said.

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