LONDON-Possibly the last Saatchi & Saatchi
Advertising campaign for British Airways, breaking today, was unveiled here last week. The global spot, which took 15 helicopters, 40 boats, 370 people and $2.1 million to make, shows an island off the coast of Australia being covered in silken fabric.
Also this week, pitches begin in the airline's $135 million account review that began after the departure of Maurice Saatchi and several other top managers. Saatchi is pitching along with the New Saatchi Agency, J. Walter Thompson Co. and Bartle Bogle Hegarty.