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British Midland flies with Bartle

Published on .

British Midland Airways, Derby, England, moved its $16 million global account to Bartle Bogle Hegarty, London. The appointment follows a four-way pitch including incumbent Faulds Advertising. The carrier could begin advertising in North America soon since it's scheduled to start trans-Atlantic service next year and join the Star Alliance of airlines.

Copyright November 1999, Crain Communications Inc.

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