×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BRITNEY SPEARS TO SING 'JOY OF PEPSI' ON YAHOO!

Published on .

As part of its relationship with Yahoo!, Pepsi-Cola Co. is breaking a new commercial starring Britney Spears singing the "Joy of Pepsi" on Yahoo! three hours before the spot will debut during the Academy Awards broadcast March 25. The ad also may feature former Sen. Bob Dole watching Ms. Spears' performance. Starting March 19, Yahoo! users can preview snippets from the commercial, created by Omnicom Group's BBDO Worldwide, New York, and enter a sweepstakes to win part of the pop star's props and wardrobe used in the spot. Yahoo! will spotlight the Pepsi event by filling its home page with all Pepsi ads, using the new skyscraper and click-within ad formats.

Copyright March 2001, Crain Communications Inc.

Most Popular
In this article: