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Broadcast.com inks deal with National Media Corp.

Published on .

Streaming audio and video company Broadcast.com, Dallas, will provide Internet broadcasting services for National Media Corp.'s direct response programming in an exclusive deal announced Aug. 24. As a result, the Los Angeles-based National Media will produce 24-hour, on-demand streaming video shopping channels on the Web. The two companies will also cross-promote each other in traditional media.

Copyright August 1998, Crain Communications Inc.

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