The Advertising Council, New York, said TV broadcasters last year increased by 42% the value of time devoted to public service announcements. Overall the value of time and space devoted to PSAs in 1997 rose 7% to $996.2 million. In other media, the Ad Council said, the value of radio time devoted to PSAs rose 6%; the value of outdoor space made available for PSAs dropped 22%; cable TV dropped 6%; consumer magazines dropped 26%; and business press dropped 55%. The results are based on an annual Ad Council survey, which was released at the National Association of Broadcasters meeting in Las Vegas this week. TV broadcasters had previously been criticized by the Ad Council and former Federal Communications Commission Chairman Reed Hundt for making less time available for PSAs.
Copyright April 1998, Crain Communications Inc.