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Broadwing breaks $30 mil campaign

Published on .

The first national campaign by telecommunications marketer Broadwing, Cincinnati--a $30 million TV, print, online and outdoor campaign by Hill Holliday Connors Cosmopulos, Boston--will launch Jan 19. Ads play on the company's broadwing hawk logo to show "predatory situations," such as a hawk circling over a rabbit to symbolize Broadwing swooping down on its competitors. Broadwing, formed last year from the merger of Cincinnati Bell and IXC Communications, provides voice, data and Internet services. The campaign will include ads on Sunday's AFC Championship Game and concentrate on the Chicago, Los Angeles, New York, Dallas, Houston, Atlanta, Phoenix, Boston, Austin and Cincinnati markets.

Copyright January 2000, Crain Communications Inc.

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