×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Broderbund ends distribution deals

Published on .

Broderbund Software ended distribution agreements with Electronic Arts and New Media Express, citing the need for "fair and objective representation at all levels of distribution." Broderbund, publisher of the "Where in the World is Carmen Sandiego" CD-ROM and other software, will build its own sales force and market its products to companies including Toys 'R' Us directly.

Most Popular
In this article: