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Bronner will quit AT&T Universal Card biz

Published on .

Bronner Slosberg Humphrey, which last week won part of the American Express Co. direct marketing business, is expected to resign its estimated $10 million direct mail account for the competing AT&T Universal Card from AT&T Corp. AT&T now is evaluating whether to conduct a review, bring the account in-house, or hand it off to an incumbent agency, possibly Husk Jennings, Jacksonville, Fla.

Copyright September 1997, Crain Communications Inc.

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