Brother International Corp., Somerset, N.J., is launching a non-Windows $799 notebook-size device pitched as a low-price alternative to a notebook PC. Brother will back the new GeoBook with a $3 million campaign, with cable TV and spot radio starting in April and magazine ads beginning in May. First print will portray a buyer of an expensive notebook as a "sucker," explaining GeoBook will work for less. "Your life hopefully isn't about Windows," the ad says. Milton Samuels Advertising, New York, handles.
Copyright March 1998, Crain Communications Inc.