Brown-Forman Beverages Worldwide has tapped the Martin Agency
, Richmond, Va., as agency for Southern Comfort liqueur and the Canadian Mist and Early Times whiskeys. Combined billings are about $15 million and could go higher. Martin already handles Brown-Forman's Finlandia vodka. Hill, Holliday/Altschiller, New York, previously handled Southern Comfort and Canadian Mist; Early Times was unassigned.
Copyright December 1998, Crain Communications Inc.