Brown-Forman serving up Tropical Freezes

Published on .

Brown-Forman Corp. will roll out its Tropical Freezes line that has been in test in several cities. A heavy schedule of TV and radio spots breaks this week on network, syndicated and local market buys. Advertising from Altschiller & Co., New York, promotes the convenience of the wine-based flavored daiquiris, margaritas and punches. Brown-Forman is expected to spend nearly $25 million on the brand this year.

In this article:
Most Popular