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Brown Glaves BRADY'S BUNCH

By Published on .

Amusing to read in a New York Times interview that former Hearst magazine Publisher Marty Schrader, who made a living for so long off the fashion biz, today considers fashion "shallow, superficial and silly." Marty now is publisher (unpaid) of Art News in Westchester County and says this "enriches one's existence." Marty, now 69, also praised Popular Mechanics and a magazine called Biker Tattoo.

At Mademoiselle John Messina became ad director and Peggy Pollack was promoted to associate publisher.

In Vienna, Va., staffers of the KSK Communications ad agency raised funds for the American Heart Association when they threw their boss (Karen S. Kennedy) in "jail" on "cardiac arrest" for "crimes of the heart" and made her buy her way out. The agency's stunt raised $2,215. Listen, what can I tell you, it's spring.

Catch the Col. David Hackworth piece in the June Playboy on why Ollie North's such a dangerous candidate.

I blew it re the Travel Channel's new Atlanta sales rep. She's Kathy Kane. I said "Lane," who's marketing VP. To both Kathys, mea culpa.

David Lauren's Swing mag is now to debut in September, targeting 18-to-29-year-olds. Sign me up!

Edelman PR Worldwide acquired a majority holding in Marie Rouet & Associates and merged it into its existing company in France.

Melanie Brown joined Seventeen as an account exec.

Roger Martin's new place on Town Line Road at the Montauk Highway in Bridgehampton isn't precisely new. He owned and ran it in the '70s and is now back aided by daughter (and professional restaurateur) Stacey. They'll open mid-June.

There's a new bimonthly tapping into the nostalgia market. It's called Remember and is edited by Randall Beach and published by P.M. Publications, Norwalk, Conn.

Motor Boating & Sailing closed the first half up 24% in ad pages over '93.

Bride's celebrated its 60th anniversary by awarding reproductions of their first ads mounted in glass to the magazine's 60 longest-running advertisers.

Tony Glaves is the new associate publisher/ad sales director for Sunset magazine.

Home Mechanix promoted Paul Spring to exec editor and Matthew Phair to senior editor.

The Leica Camera folks (Northvale, N.J.) named Kenneth G. Rubell VP-sales & marketing.

Spin jumped its rate base from 350,000 to 400,000 effective in September.

Adman-turned actor John Doman (he was exec VP for TBWA Advertising in N.Y.) has been cast by Kathleen Turner (in her directing debut) in "Leslie's Folly," starring Charles Durning, Anne Archer, John Shea and Mary Kay Place. It'll be on Showtime this summer.

The American Legion Magazine turns 75 in September and will mark the anniversary with its largest issue ever. Circulation tops 3 million and ad revenues this year should be over $9.6 million.

Cunningham Communications in Santa Clara, Calif., named Joseph Hamilton its chief operating officer. The firm does management consulting for consumer and high-tech clients.

On Wednesday, alums of Levine, Huntley, Schmidt & Beaver hold their third annual reunion at the Art Directors Club, 250 Park Ave. S. in N.Y. They'll give a cash award to the Coalition for the Homeless in honor of Peter Cohen and Leslie Sweet for their pro bono commercials.

Better Homes & Gardens was up 9.7% in ad pages for the second quarter, says Publisher Jerry Kaplan. And well might he preen.

Golf World is breaking par. For the first four months of '94 they ran 713 ad pages, up 9% over a year earlier.

Maryclaire Sullivan (could she possibly be Irish?) joined Elle as retail director. She'd been with Calvin Klein Cosmetics.

Bryan Burrough's piece in Vanity Fair about the Haft family feud (last December) won the 1994 Gerald Loeb Award for business and financial journalism from UCLA.

For the seven months ending with July, Elle ad pages this year are 17% ahead of the period last year.

I guess I said everything I wanted to say about Jackie in Ad Age of Feb. 21. If she needs an epitaph: "good mother."

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