Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Brown & Williamson ad targets Disney shareholders

Published on .

Brown & Williamson Tobacco Corp., in a page ad in the Nov. 12 edition of The Wall Street Journal, claims it's been "defamed" by Walt Disney Co.'s Touchstone Pictures. Touchstone is the producer of "The Insider," the movie touted as the true story of industry whistle-blower and former B&W executive Jeffrey Wigand. In its ad--created in-house and titled "An Open Letter to Disney Shareholders" and signed by Mick Brookes, B&W chairman-CEO--the company said incidents depicted in the movie that show the tobacco company threatening Mr. Wigand are false. A spokesman said the company is conducting research with an eye toward filing a defamation suit.

Copyright November 1999, Crain Communications Inc.

Most Popular
In this article: