Brown & Williamson Tobacco Co. is realigning brands and dropping Euro RSCG Tatham, Chicago, as an agency effective Jan. 1. Bates USA, New York, is the big winner. Bates, which has been handling Lucky Strikes, will pick up the $40 million Kool brand, which has been at Grey Advertising, New York, and the $15 million Capri brand formerly handled by Tatham. GPC, a $10 million assignment and Misty, a $17 million assignment, the other two brands handled by Tatham, are being transferred to Grey, which continues to handle Carlton and Pall Mall and remains agency of record. Brown & Williamson attributed the move to a desire to take advantage of synergies in its brand families and cited Grey's experience with light brands and Bates' ability to take advantage of synergies between Kool and Lucky Strike.
Copyright July 1998, Crain Communications Inc.