BT, News International take online to U.K. mass market

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LONDON -- BT, the U.K. telecoms company, and News International, the European subsidiary of Rupert Murdoch's News Corporation, will in 1997 launch an Internet service that promises to deliver entertainment, information and education to the U.K. mass market.

Springboard will aim to provide easy Internet access via the latest technologies, plus high quality content from News International brands including The Times and The Sun newspapers, and third party services such as sport, event and news information.

"Unlike current services which appeal only to limited sectors of the community, Springboard will have the depth of material and ease of use to appeal to a wide range of households," says Rupert Gavin, BT's director of multimedia services. "We will be able to offer teenagers help with their homework as well as news on their favorite football team, while providing parents with the latest in holidays, banking or local events."

The service will also be available to current Internet users worldwide who subscribe to a content-only package. BT's other moves into Internet markets include Campus World, an online service for schools, Wireplay, a dedicated computer games network, and BTnet, an Internet access service for business customers.

Copyright September 1996, Crain Communications Inc.

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