BUBBLING OVER MOUNTAIN DEW AND SPRITE LED 1994'S BULL MARKET FOR SOFT-DRINK BRANDS.

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1993 1994

volume volume

Rank Brand share share Change

1 Coca-Cola Classic 20.1 20.4 +1.5%

2 Pepsi 17.7 17.8 +0.6%

3 Diet Coke 8.9 8.8 -1.1%

4 Dr Pepper 6.1 6.4 +4.9%

5 Diet Pepsi 5.8 5.7 -1.7%

6 Mountain Dew 4.3 4.7 +9.3%

7 Sprite 4.2 4.5 +7.1%

8 7UP 2.7 2.7 -

9 Caffeine-Free Diet Coke 2.1 2.0 -4.8%

10 Caffeine-Free Diet Pepsi 1.3 1.2 -7.7%

TOP 10 TOTAL 73.2 74.2 +1.4%

Source: Jesse Meyers' Beverage Digest

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