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Bud Light 'ladies' come out with CD

Published on .

Anheuser-Busch later this month will market a CD featuring the Bud Light "ladies," a group of characters in Bud Light ads who actually are men dressed in drag to get free beer. Tower Records, Wherehouse Records, Blockbuster Music and Virgin Records will carry the CD; Wal-Mart Stores, Kmart Stores and J.C. Penney Co. stores will also carry a video and promotional T-shirt. DDB Needham Worldwide, Chicago, handles.

Copyright August 1998, Crain Communications Inc.

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