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Bud promo under scrutiny

Published on .

Anheuser-Busch is under investigation by California state officials for a Budweiser promotion in which consumers who buy Budweiser beers earn points redeemable for merchandise. State law prohibits alcoholic beverage suppliers and retailers from giving away merchandise in connection with the sale of their products. State officials could seek a court order barring the promotion.

Copyright June 1997, Crain Communications Inc.

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