Budd named Penney’s marketing chief

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John Budd has been named senior VP-chief markeing officer for JC Penney stores and catalog, succeeding Stephen Farley who left last fall. Mr. Budd previously was exec VP-sales promotion and marketing at Federated Department Stores' Macy's West. He will report to Vanessa Castagna, exec VP and president-chief operating officer for Penney stores, catalog and Internet.

Copyright February 2001, Crain Communications Inc.

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