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BUDDY LEE FITS INTO THE ACTION

Published on .

In a new series of TV spots breaking in early April in conjunction with its X Games sponsorship, VF Corp.'s Lee spokesdoll Buddy Lee finds himself taming lions; in a modern-day adaption of Henrik Ibsen's "A Doll's House" with actress Sarah Michelle Gellar; under assault by a throng of young Japanese admirers; and fighting for his country. The campaign, from Fallon McElligott, Minneapolis, backs an expanded line of Lee products, including cargo, carpenter and loose straight-leg jeans, and non-denim pants. Print includes eight-page sections in May issues of Details and Mademoiselle. Cinema ads and an X Games
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