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BUDGET BREAKS NEW LOW-PRICE RATE EFFORT

By Published on .

DETROIT (AdAge.com) -- Budget Rent a Car, Lisle, Ill., breaks a newspaper campaign Tuesday for new low-priced rental rates at nearly 750 urban and suburban sites.

The ads, by Cliff Freeman & Partners, New York, will appear in USA Today and local papers. The limited-time "Back to Business" rental rates are as low as $19.99 per day.

"We're moving more of our fleet to our local market stores to lessen congestion and confusion at airports and lowering rates to help local residents and businesses get going again," said Mark Sotir, president-chief operating officer of the marketer's parent, Budget Group.

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