BMW of North America launched a direct mail program for its new 3 Series. Ritta & Associates, Englewood, N.J., handled the September 500,000-unit drop to BMW owners, off-lease prospects and competitive owners. Baba Shetty, BMW*manager of marketing communications, said the effort differs from prior drops because it's tightly integrated with the 3 Series ad campaign from Fallon McElligott, Minneapolis.
Claritas, Arlington, Va., on Oct. 1 launched Claritas Connect, a Web-based real-time database resource of demographic and geographic profiles and data.
The Seattle Times tapped the Hacker Group, Bellevue, Wash., for targeted direct mail programs to generate new subscribers. Also in the review: Bozell Worldwide, Direct Resources Group and Northwest Direct, all Seattle; Savage Direct Marketing, Bellevue; and Cole & Weber, Portland, Ore. Hacker will work with the newspaper on a project basis.
OgilvyOne will be placed near rival agencies' office buildings. The ads will drive traffic to a Web site (www.OgilvyOne.com) with instructions on submitting resumes.