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Budget to Hill, Holliday

Published on .


Budget Rent a Car, Lisle, Ill., awarded its advertising account to Hill, Holliday, Connors, Cosmopulos, Boston. DDB Needham, Dallas, was the previous agency. Budget is expected to spend more than $25 million this year on marketing and sales communications. Ford Motor Co., Budget's owner, is expected to sell the unit.

Copyright January 1997, Crain Communications Inc.

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