Budget Rent A Car, Lisle, Ill., will post two current TV commercials and a trio of radio spots on its Web site (budget.com) in a few weeks. A new spot hits TV the week of April 4, using a steamy French fantasy to tout a $19.99 daily rental rate on a Ford Ranger pickup. The brand's humorous push from Cliff Freeman
& Partners, New York, arrived last fall. Mike Gavelek, VP-marketing, said, the campaign has helped increase car rental reservations.
Copyright April 2000, Crain Communications Inc.