Penguins strip to exhibit their low tolerance of heat in a revealing new TV spot for Pepsi Twist. The :30 from BBDO
Worldwide, New York, has a voice-over teasing that the product is available this summer only and is tagged "How cool is that?" PepsiCola Co. is testing the lemon-flavor cola in Texas and Minnesota. Copywriter: Heather Parke. Art director: Jody Warren.