Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

It's a most inhospitable world for insects in a pool of six :10s and a :30 running in Mexico for Baygon repellants. BBDO Mexico, Mexico City, created the campaign for Bayer Corp. Toronto-based Topix/Mad Dog handled the animation in the vignettes and overcame any distance problem by posting art on the production house's Web site for the agency to check. Copywriter: Fabiola
Most Popular
In this article: