BUGS, SOUTH:

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It's a most inhospitable world for insects in a pool of six :10s and a :30 running in Mexico for Baygon repellants. BBDO Mexico, Mexico City, created the campaign for Bayer Corp. Toronto-based Topix/Mad Dog handled the animation in the vignettes and overcame any distance problem by posting art on the production house's Web site for the agency to check. Copywriter: Fabiola
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