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Buick to be ACC's official car

Published on .

General Motors Corp.'s Buick division, Flint, Mich., signed a four-year marketing pact with the Atlantic Coast Conference as the exclusive and official car of the nine-university athletic conference. The sponsorship, costing an estimated $8 million, includes TV and marketing involvement with ACC women's and men's basketball plus 22 conference championship events. Buick has been trying to reach younger buyers and strengthen its image.

Copyright February 1998, Crain Communications Inc.

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