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Buick backs music tour for Rendezvous

Published on .

General Motors Corp.'s Buick division said it will kick off a music tour this spring to build interest in its first sport-utility vehicle, the Rendezvous. The SUV arrives in spring 2001, but Buick already is collecting names of prospects on a new Web site (www.buickrendezvous.com). McCann-Erickson World-wide, Troy, Mich., handles Rendezvous and has created posters headlined "Tiger's new toy'' after Buick spokesman Tiger Woods. They will be distributed this weekend at the Buick Invitational golf tournament in San Diego.

Copyright February 2000, Crain Communications Inc.

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