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Buick breaks Tiger Woods promotion

Published on .

General Motors Corp.'s Buick Division, Detroit, breaks a national 30-second TV spot later this week to promote a contest offering 20 golf fans and their guests a trip to a Tiger Woods Training Camp. Entrants must guess the golf great's score in either the third or fourth rounds of the Buick Invitational, Feb. 10-11. Interpublic Group of Cos.' McCann-Erickson, Troy, Mich., handles. McCann worked with Momentum, Detroit, on the promotion.

Copyright January 2001, Crain Communications Inc.

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