Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Buick Motor Co. this month in 1935 is sponsor of a coast-to-coast network broadcast of the Joe Louis-Max Baer heavyweight championship fight in New York. Officials said commercials would be kept to a brief announcement at the beginning of the bout and one in the middle.

mLet's sing along with Hertz: "By the hour, by the day/By the week, or any way?/Just let Hertz put you in/The driver's seat -- today." Hertz Rent-A-Car this month in 1962 is driving its radio and TV jingle into the parlor music area with the distribution of 50,000 free four-page music sheets of "In the Driver's Seat," a 36-bar song. Composed by Richard Adler, Broadway composer best-known for "Pajama Game," "Damn Yankees" and "Kwamina," the Hertz ditty eschews tradional moon-June-spoon ingredients; it sings the praises of "those low Hertz

Most Popular
In this article: