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Buick kicks off Woods promo

Published on .

General Motors Corp.'s Buick Motor Division, Detroit, is kicking off its first promotion with Tiger Woods. Entrants must guess the golfer's score in the 2000 Buick Invitational in La Jolla, Calif. Prizes include six weeks at a new golf dream house in St. Augustine, Fla., and a new Buick Century. The promotion will be supported in a TV spot that will air on CBS and USA Network during the tournament Feb. 10-13. McCann-Erickson Worldwide, Troy, Mich., also created magazine and newspaper ads. Contestants can enter at (tiger.buick.com) or by calling 1-877-4-Win-House.

Copyright January 2000, Crain Communications Inc.

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