General Motors Corp.'s Buick Division signed a promotional partnership with National Car Rental under which National will be the exclusive renter of the Buick Regal. The promotion kicks off Oct. 15 and runs through April. Regal will appear in National print and TV ads in 1998. Upcoming issues of Working Mother magazine will have business reply cards offering free membership in National's Emerald Club after renting a Regal. McCann-Erickson Worldwide, Troy, Mich., handles the National-Regal ads.
Copyright September 1997, Crain Communications Inc.