Effort: "Summer Safety Program."
Twist: After last year's test of a program developed with the National Safe Kids Foundation and sponsored by Buick LeSabre, Meredith Publishing Group has doubled its involvement in the effort to help make cars safe for kids. Safety experts will appear at 20 malls this summer, providing free seat belt and car safety checks for family cars, as well as demonstrating correct methods for using car safety features. Better Homes & Gardens and Ladies' Home Journal back the effort with information in their July and August issues, and an event schedule is included.
Vital statistics: Safety experts will visit each mall for one weekend, promoted in advance by public service announcements on 12 local TV stations owned by Meredith Corp. J.C. Penney Co. is the exclusive retail partner and host for the events, providing in-store signage and staff support. At least 20,000 people are expected to participate in the event, which will include "safety fairs" in some