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Buick opens WNBA ad effort

Published on .

General Motors Corp.'s Buick division breaks on June 20 its first print ad in USA Today tied to its sponsorship of the WNBA. The ad, from McCann-Erickson Worldwide, Troy, Mich., features GM-sponsored WNBA player Lisa Leslie and touts Buick Regal as the official WNBA car. Part of a $40 million push for Regal, it will also apper in Self and the WNBA yearbook.

Copyright June 1997, Crain Communications Inc.

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