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BUICK ROLLS OUT NEW RENDEZVOUS SPOTS

Published on .

(June 19, 2001) -- Buick launches the estimated $35 million ad campaign for its first sport utility vehicle, the Rendezvous, Wednesday on ABC's Good Morning America.

The campaign, from Interpublic Group of Cos.' McCann-Erickson, Troy, Mich., positions Rendezvous as combining the best attributes of a minivan, premium sedan and sport utility vehicle. See the full story. -- Jean Halliday

Copyright June 2001, Crain Communications Inc.

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