Its target market includes joint venture businesses, privateentrepreneurs and government officials. "This product isdesigned and manufactured to compete against--and beat--theimported midsize sedans coming into the Chinese market. Notonly will it be competitively priced, but it will bring theheritage of the 95-year-old Buick nameplate," PhilipMurtaugh, exec VP of SGM, told "China Daily." The carswill be priced between $36,000 to $48,000. SGM is an equallydivided $1.52 billion investment between General MotorsCorp. and Shanghai Automotive Industry Corp. and is by farthe largest joint venture in the Chinese automotive industry.
Copyright December 1998, Crain Communications Inc.