Buick introduces its 1997 Regal
on Dec. 3 at an online press conference detailing both the vehicle's availability and the continuation of the car's interactive advertising campaign. The automaker began an online banner campaign on Nov. 10 that included a 20 Web-site media buy and pulled in 21 cyber cafes for live promotion events. A print campaign launched Nov. 18.
Copyright November 1996, Crain Communications Inc.