Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Buick sweetens pot for golf tournaments

Published on .

Buick Motor Division, Flint, Mich., and its tournament partners have added $900,000 to the prize money available for the four 1997 Buick-sponsored PGA Tour events: the Buick Open, Buick Invitational, Buick Challenge and Buick Classic. Since 1986, Buick said, it has donated more than $10 million to charity through its four golf tournaments.

Copyright December 1996, Crain Communications Inc.

Most Popular
In this article: