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Buick ties with AOL Web show

Published on .

General Motors Corp.'s Buick, Detroit, is reaching out to women by sponsoring America Online's new "Regal Women's Show" on the online Women's Channel. Former TV correspondent Meredith Vieira hosts the weekly show, starting at 9:30 p.m. (ET). She will chat with celebrities and visitors. The deal has a promotional side. Members of AOL, Dulles, Va., who tune in can register to win a 1999 Regal sedan.

Copyright March 1999, Crain Communications Inc.

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