Builder Pulte taps D'Arcy

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Pulte Corp., Bloomfield Hills, Mich., tapped D'Arcy Masius Benton & Bowles, Troy, as agency of record for its new corporate account. The account is estimated at $3 million but could grow substantially. Pulte is one of the nation's largest home builders. Other finalists were Korey, Kay & Partners, New York, and Campbell Mithun Esty and Colle & McVoy, both Minneapolis.

Copyright April 2000, Crain Communications Inc.

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