Pulte Corp., Bloomfield Hills, Mich., tapped D'Arcy Masius Benton & Bowles, Troy, as agency of record for its new corporate account. The account is estimated at $3 million but could grow substantially. Pulte is one of the nation's largest home builders. Other finalists were Korey, Kay & Partners, New York, and Campbell Mithun
Esty and Colle & McVoy, both Minneapolis.
Copyright April 2000, Crain Communications Inc.