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Building a super sub site

Published on .

Subway Sandwiches & Salads next week launches a Web site at http://www.subway.com. Created by Hal Riney & Partners and Streams Online Media Development Corp., both Chicago, the site offers an area on extreme sports, product specials and a whimsical game that challenges users to create an eat a sub sandwich. In-store promotions and advertising will support the site's launch.

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