BULLETIN BOARD; AR&D BUYS DIVISION OF ASI TO GROW NEW-MEDIA RESEARCH;CNN OFFERS 24-HOUR NEWS ONLINE;COLLEGES OFFER CLASSES, FOOTBALL ONLINE; SONY ON SITE FOR TV SHOWS

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Audience Research & Development, a Dallas, Texas-based television research and strategy firm, is acquiring ASI Entertainment, a division of ASI Market Research based in Glendale, Calif. AR&D, which does research for Time Warner's Full Service Network, will join the Yankelovich Partners, ASI and Nielsen partnership that's working on Web measurement strategies.

CNN, Atlanta, launched a 24-hour news service on the Web at http://www.cnn.com that includes video, sound clips, photos and maps. The site will be completely advertiser supported and in January will have sponsors from the telecommunications, package-goods and pharmaceutical indsutries. Although prices were not disclosed, Larry Goodman, exec-VP of news and operations for Turner Broadcasting Sales, said they are flat rates now but will be based on Web traffic in the future. The site also offers Tell Me More, a new service by Lexis-Nexis containing content from its database of more than 5,800 news sources.

America Online subscribers can pay between $700 and $1,000 to take accredited online classes including a three-credit-hour computer programming course from Michigan State University or study for an MBA from Heriot-Watt University in Edinburgh, Scotland. AOL will partner with the University of California at Berkeley next year to offer a full menu of accredited courses. Separately, the University of Oregon with sponsors Sierra Online, Gatorade and Bank of America, will cybercast on Sept. 9 its home football opener against the University of Illinois on the Web at http://www.goducks.com.

Sony Pictures Entertainment, Los Angeles, launched a television site today within its World Wide Web presence. The site, at http://www.sony.com, offers programming from Columbia Pictures Television, TriStar Television and Columbia TriStar Television, and can be accessed at http:\www.sony.com. Advertising sponsorships will be available but have yet to be detailed.

Other news:

Software Publishers Association, Washington, said CD software sales increased 186% in the first quarter of this year over a year ago, to $249.6 million. Home entertainment remains the largest sales category, but business products were the fastest growing.

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